Miniplast Ltd

Responsible Manufacturing & Sustainability Communication

We conceived and executed a transformative circular economy campaign for MINIPLAST LTD that reframed plastic waste from an environmental burden into a catalyst for entrepreneurship. Moving beyond awareness, we designed and implemented an integrated "skills-to-business" model that mobilized local communities—with a focus on women and youth—to collect, process, and monetize plastic waste. The initiative combined targeted training in product creation and business fundamentals with the development of market linkages, effectively turning participants into certified "eco-entrepreneurs." This dual-impact strategy delivered measurable environmental cleanup while establishing sustainable livelihoods, demonstrating how strategic communication can directly drive both ecological and economic regeneration.