GIFEC & MOCD

Girls-in-ICT National Awareness

For the landmark Girls-in-ICT initiative, Nuru Communications moved beyond amplifying a programme to architecting a national conversation that reframed technology from a technical skill into a fundamental right and a catalyst for gender justice. Recognizing the initiative’s profound scale—nearly 15,000 girls and 1,100 teachers equipped with digital literacy—we crafted a narrative that connected individual empowerment to systemic transformation. Our strategic communications translated raw training numbers into compelling human stories of potential unlocked, spotlighting the girls not as beneficiaries but as future innovators, entrepreneurs, and leaders. We systematically engaged policymakers, traditional leaders, and community stakeholders, positioning digital inclusion not as a charitable add-on but as a non-negotiable priority for national economic competitiveness and social equity. By securing top-tier media visibility and fostering deep community buy-in, we ensured the programme’s impact resonated far beyond the classroom, cementing in the public consciousness that bridging the digital gender divide is essential to building a truly inclusive and forward-looking digital Ghana.